Premium Uji Hojicha · In-Shower Mask Micro-Foam
A barrier-supporting micro-foam that turns your shower into a private steam facial. We use the natural, roasted essence of Uji Hojicha to create a rich sensory ritual—with zero essential oils or synthetic fragrances. Pure luxury, formulated for reactive skin.
View Targeted Formulation
01 / Micro-Foam Activation
Instantly transforming into a dense, friction-free cushion, the foam eliminates the harsh rubbing required by traditional cleansers.
100% Hojicha hydrosol base · Zero added water
02 / Thermal Release
Triggered by the ambient heat of your shower, the foam gently releases natural roasted pyrazines. You experience a deep, calming aromatic steam facial with absolutely zero essential oils or synthetic fragrances to trigger a reaction.
Steam-activated at 38–40°C · Naturally fragrant pyrazines
03 / Barrier Support Rinse
After a 60 to 120-second dwell time, the amino-acid cleansing system rinses completely clean. It washes away daily stressors while leaving behind a fortified moisture barrier, fully prepping your skin for overnight recovery.
Rinses clean in 60–120 seconds · No residue
Absolute barrier safety. Zero essential oils. Target pH 5.0–5.5.
We replace the standard water phase entirely with custom steam-distilled roasted green tea. It delivers a rich, calming aroma through natural pyrazines, avoiding the irritation risks associated with essential oils.
Designed to rapidly soothe visible redness, calm irritation, and replenish the vital lipid barrier that gets depleted by daily environmental stress and harsh temperatures.
A remarkably gentle, amino-acid based surfactant system that effectively cleanses without stripping your natural lipids during the shower rinse.
Transparency Note: We are currently in the early R&D phase and preparing to take our strict formulation requirements to labs in Japan. We refuse to compromise on safety, meaning the final Hojicha micro-foam must pass rigorous patch testing specifically on reactive skin before it ever goes into production. We will share the fully audited ingredient list with you prior to launch.
HOUAN began with someone I love spending years battling reactive, easily irritated skin. We were both exhausted by 'sensitive' products that triggered reactions through fragrances or synthetic ingredients. When I realized how many of you were sharing these same frustrations online, I knew there had to be a better way.
I wanted to build a luxury ritual that actually supports barrier health, rather than just masking the problem. We are currently working with labs in Japan to finalize a friction-free, aromatic micro-foam that restores the joy of skincare without the fear of a reaction. By joining our pilot waitlist, you’ll be among the first to experience the ritual when our initial batch is ready.
Milan, Founder
HOUAN is gentle enough to be used as your daily evening cleanser, but sophisticated enough to serve as a calming 2-minute treatment mask whenever your skin feels highly reactive or environmentally stressed.
Not at all. While the Hojicha hydrosol is known for its rich, calming aroma, the steam distillation process ensures the final liquid is completely clear and non-staining to your skin, towels, and shower tiles.
HOUAN is formulated without common triggers — no essential oils, no synthetic fragrance, no sulfates — specifically for easily irritated, reactive skin. Because it dispenses as a dense micro-foam, it applies with zero friction, avoiding the mechanical rubbing that traditional cleansers require. As with any new product, we recommend patch-testing on a small area first, especially during periods when your skin feels more reactive than usual.
We are currently finalizing the 500-unit pilot run in Japan. By joining the waitlist today, you secure your allocation. We will email you the finalized ingredient list and the exact shipping dates before you ever have to enter a credit card.
Limited first allocation
We are currently formulating a 500-unit pilot batch with our lab partners in Japan. Join the list to secure your spot, and we will share the final, audited ingredient list with you before you buy.
Secure your spot for the $50 pilot batch